Privacy Policy

Last updated: 06/02/2026

Acrylic IT (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or interact with our services.

This policy applies to the website acrylicit.co.uk and any related services, marketing, or communications.

Who We Are

Acrylic IT is a UK-based Managed IT Services Provider delivering IT support, infrastructure, security, and digital solutions to businesses across Cheshire, Greater Manchester, and the North West.

If you have any questions about this policy or how your data is handled, you can contact us using the details on our website.

What Data We Collect

We may collect and process the following personal data:

Information You Provide

  • Name

  • Company name

  • Email address

  • Phone number

  • Enquiry details or messages submitted via contact forms

  • Information provided when requesting quotes or IT support

Automatically Collected Data

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Pages visited and time spent on the site

  • Referring websites or advertising sources

This data helps us understand how visitors use our website and improve our services.

How We Use Your Data

We use your personal data to:

  • Respond to enquiries and provide requested information

  • Deliver IT services and customer support

  • Improve website performance and user experience

  • Monitor and measure marketing performance

  • Comply with legal and regulatory obligations

We only collect data that is necessary for these purposes.

Google Ads & Analytics

We use Google Ads and Google Analytics to promote our services and understand how visitors interact with our website.

These tools may collect information such as:

  • IP address (anonymised where applicable)

  • Device and browser information

  • Pages visited and actions taken on the site

  • Advertising interaction data (e.g. ad clicks)

Google may use cookies or similar technologies to show ads based on previous visits to this or other websites.

You can learn more about how Google uses data here:
https://policies.google.com/privacy

Cookies

Our website uses cookies to:

  • Ensure the website functions correctly

  • Analyse website traffic and performance

  • Track advertising effectiveness

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

If required, we use a cookie consent banner to allow you to control non-essential cookies.

Legal Basis for Processing Data

Under UK GDPR, we process personal data based on:

  • Consent – where you have provided it (e.g. contact forms)

  • Legitimate interests – to operate and improve our business

  • Contractual necessity – to provide requested services

  • Legal obligations – where required by law

Data Sharing

We do not sell your personal data.

We may share limited data with trusted third parties only where necessary, such as:

  • Website hosting providers

  • Email or marketing platforms

  • Analytics and advertising providers (e.g. Google)

All third parties are required to handle your data securely and in accordance with data protection laws.

Data Retention

We retain personal data only for as long as necessary:

  • Enquiry data is retained for business and legal purposes

  • Marketing data is retained until consent is withdrawn

  • Technical data is retained for performance and security monitoring

Data Security

We take data security seriously and use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.

Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us via the details on our website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.