Why Is An Effective Business Communication System So Powerful?
It’s all very well us banging on about business comms, but how exactly is communication going to make your business more successful? Well, here are our top eleven reasons you should be making a great comms system a priority investment in your company…
#1 Improve Your Team Engagement…
There’s a lot of research into employee engagement demonstrating that the top factor in internal comms, with a statistical correlation to employee engagement, is leadership communication. In other words, your employees will be more engaged when you have effective internal communication at work within your business. Offering support, advice, coaching, and reminding the company’s leaders how important it is to communicate with their team, while ensuring employees feel seen, heard, and in the proverbial loop, is essential.
#2 Stay In Touch With Your Remote Workers…
Now, more than ever, remote workers are the future of modern business. This shift was already taking place before the Covid-19 pandemic, but with the need to socially distance this year many offices (including Acrylic’s) shifted to a team of remote workers. Initially, our office closed completely and the entire team was working remotely. Since lockdown eased we have three team members back in the office while everyone else remains at home. Throughout, we’ve been able to operate seamlessly thanks to highly effective communication systems that have ensured we can all keep in contact and nobody is left isolated, even in isolation. Meanwhile, we’ve been keeping our clients connected and working by ensuring team members can remotely access work systems and computers that must remain on-site, from laptops at home.
Remote working necessitates a whole new approach to communications, management and leadership, even when we’re not in the middle of a pandemic. Whether this is due to the need to coordinate across multiple time zones, overcome language barriers, negotiate information silos, or one of the myriad communication challenges faced by remote teams, an effective comms system covers all your bases.
It also ensures your team feels like a team no matter where they happen to be working. The better your communication systems are, the more positive the impact on your business, and the better positioned your team are to collaborate and make your business more successful.
#3 Avoid Email Overwhelm…
Businesses use email for everything from employee communication to requests for information, task assignment, status updates, feedback, meeting invitations, talking to clients and suppliers, distributing documents and information about company operations, updates on benefits, and even birthday wishes.
The average worker in the corporate world spends around 25% of their workday engaged in tasks relating to email. Despite that, only a fraction of the emails hitting our inboxes each day actually deserve our immediate attention, and many are completely irrelevant to us.
Modern internal business communication tools are designed to boost employee engagement and productivity, effectively eliminating email overwhelm.
And who doesn’t want that?
#4 Boost Your Team’s Productivity…
Speaking of productivity, four out of five employees believe their job performance is improved by an effective internal business communications system. You want your team to be as productive as possible. There is an overwhelming amount of information available online concerning pretty much any subject. The number of DIY tutorials for every conceivable task streaming on YouTube skyrockets every year.
This means that there’s never a task your team can’t learn to do better once they have the right content. The problem is finding the right content. The average employee spends 2.5 hours every day looking for information they need to do their jobs. Believe it or not, over the course of a month your people are spending roughly a week each looking for information.
If that info was at their fingertips in a central, easily accessible, organised place, just think how much extra work they’d get done while not randomly searching Google…and how much more difficult it would be for them to excuse getting caught surfing the net as ‘doing research’!